Making the Most of Less – High-Impact Strategies on Limited BudgetsExploring how field marketers can design purposeful, resource-smart initiatives that still drive meaningful engagement and results — with insights on targeting, format design, and cost-efficiency. Quality Over Quantity – Redefining Executive EngagementA deep dive into how to connect with the right decision-makers (not just the usual suspects), and avoid the trap of surface-level metrics in favour of real influence and pipeline progression. The Field-Sales Feedback Loop – Closing the Gap on ROI ClarityDiscussing how marketing can better partner with sales and vendors to interpret post-event outcomes, create continuous feedback cycles, and refine outreach for future relevance and resonance.