Netherlands   |  27th - 28th October 2026

000 days 00 hours 00 minutes 00 seconds

Overview

The next chapter of European commerce is being written in the gap between what brands say publicly and what keeps their leaders up at night. At Commerce Unboxed, we start from that gap. No polished case studies, no safe answers, just the questions that matter, explored by the people qualified to answer them. This is where the honest conversations leave the corridor and happen out loud.

Through research-backed sessions, candid executive roundtables, and eye-opening discussions, you'll gain actionable intelligence from leaders solving the same challenges you face. No pitches, no theory, just honest insights and strategic connections.


Overview

The next chapter of European commerce is being written in the gap between what brands say publicly and what keeps their leaders up at night. At Commerce Unboxed, we start from that gap. No polished case studies, no safe answers, just the questions that matter, explored by the people qualified to answer them. This is where the honest conversations leave the corridor and happen out loud.

Through research-backed sessions, candid executive roundtables, and eye-opening discussions, you'll gain actionable intelligence from leaders solving the same challenges you face. No pitches, no theory, just honest insights and strategic connections.


Summit Themes

Where brands are actually at with AI

Channel strategy in a fractured landscape

Competing against platforms

Modernizing commerce stacks and operating models

Summit Themes

Where brands are actually at with AI

Channel strategy in a fractured landscape

Competing against platforms

Modernizing commerce stacks and operating models


The Blueprint


Who attends

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