Executive Engagement
From AI Ambition to Action: A Customer Experience Orchestration Workshop
000 days 00 hours 00 minutes 00 seconds
London, United Kingdom21st October 20269.30 am - 3.30 pm
In collaboration with

Register your Interest
Overview
AI is rapidly changing the customer experience landscape, but separating genuine business value from the hype is becoming increasingly difficult. This exclusive, interactive workshop, presented by Genesys in partnership with National Technology News, brings together senior leaders across customer experience, customer service, digital, technology and operations to explore where AI can make a meaningful difference and how organisations can turn ambition into practical action.
The day begins with a scene-setting session examining the current state of CX and AI, exploring what is already delivering value, where expectations are running ahead of reality, and what the next phase of AI-enabled customer experiences could look like. The workshop then moves from theory to application. Working collaboratively, participants will identify and prioritise the customer and business challenges that matter most to their organisations, consider the KPIs and measures that define success, and explore where AI could help address those challenges. The session will also examine the organisational changes required to make AI work effectively, including the relationship between technology, employees and customers. The day concludes with a practical showcase of Genesys AI in action, followed by discussion and reflection on the opportunities, challenges and next steps for applying AI within participants’ own organisations.
Speakers

Keith Fulford
Director Business Value Engagement


Jordan Marshall
Senior Solutions Consultant

Agenda
9.30 am - 10.00 am
Registration & breakfast
10.00 am - 10.05 am
Welcome
10.05 am - 10.25 am
Scene-setting keynote - The State of CX & AI 2026: What’s Real, What’s Hype and What’s Next?
10.25 am - 1.00 pm
Interactive workshop
1.00 pm - 2.00 pm
Lunch
2.00 pm - 2.45 pm
Showcase: Genesys AI in action
2.45 pm - 3.30 pm
Workshop wrap-up & discussion
3.30 pm
Close
Location

At the heart of London
Andaz London Liverpool Street is a five-star lifestyle hotel near Liverpool Street Station in the City of London, featuring bold, locally-inspired design, several restaurants and bars, and event spaces set in a historic building close to Shoreditch and East London's culture and nightlife.
Next Steps
Overview
AI is rapidly changing the customer experience landscape, but separating genuine business value from the hype is becoming increasingly difficult. This exclusive, interactive workshop, presented by Genesys in partnership with National Technology News, brings together senior leaders across customer experience, customer service, digital, technology and operations to explore where AI can make a meaningful difference and how organisations can turn ambition into practical action.
The day begins with a scene-setting session examining the current state of CX and AI, exploring what is already delivering value, where expectations are running ahead of reality, and what the next phase of AI-enabled customer experiences could look like. The workshop then moves from theory to application. Working collaboratively, participants will identify and prioritise the customer and business challenges that matter most to their organisations, consider the KPIs and measures that define success, and explore where AI could help address those challenges. The session will also examine the organisational changes required to make AI work effectively, including the relationship between technology, employees and customers. The day concludes with a practical showcase of Genesys AI in action, followed by discussion and reflection on the opportunities, challenges and next steps for applying AI within participants’ own organisations.
Speakers

Keith Fulford
Director Business Value Engagement


Jordan Marshall
Senior Solutions Consultant

Agenda
9.30 am - 10.00 am
Registration & breakfast
10.00 am - 10.05 am
Welcome
10.05 am - 10.25 am
Scene-setting keynote - The State of CX & AI 2026: What’s Real, What’s Hype and What’s Next?
10.25 am - 1.00 pm
Interactive workshop
1.00 pm - 2.00 pm
Lunch
2.00 pm - 2.45 pm
Showcase: Genesys AI in action
2.45 pm - 3.30 pm
Workshop wrap-up & discussion
3.30 pm
Close
Location


